You've Got a Case
BBDO / AT&T
For this holiday campaign, BBDO was challenged to increase device sales across AT&T's product portfolio, with a focus on reaching a young audience. The problem? Teenagers don't have money!
We solved this by creating an interactive experience that provides the user with a high-powered lawyer (Will Arnett) to convince a family member or friend that you deserve a new phone. Using Facebook Connect, we dynamically rendered videos to feature you and your Facebook friend within the content.