Pepsi Newsroom
BuzzFeed / Pepsi
In an early-days-of-BuzzFeed partnership, we were tasked with producing an innovative experience that extends Pepsi's Super Bowl and the Grammys access to social.
Partnering with Pepsi's social agency, Barbarian Group, we created a newsroom to develop reactive social content and sponsored stories in real-time that would be promoted and distributed on BuzzFeed & Pepsi's networks.
Our A-Team furiously wrote, design and animated ridiculous viral content (such as this) that positioned Pepsi as a brand that lives in the now.
Role: Production, ideation, animation