Developing New Business
Playbuzz - New York Lottery
We had worked on a few small test programs in the USA, but this was the real deal. New York Lottery bought the rights to PAC-MAN and wanted to generate buzz of their new game via sponsored stories.
Under a time and resource crunch, the creative team came together to create some really cool (and pretty) interactive stories.
Role: Concepting, copywriting, design support