Native Content Series

Playbuzz - Brita

Brita wanted to collaborate with innovative partners to connect their brand with healthy changes.

Playbuzz's creative team pitched and executed on a 5-part interactive content series encouraging their audience to make healthy swaps in their lives. Using Playbuzz's partner distribution, we were able to extend this message to new audiences and generate awareness of Brita's positioning.

Role: Content strategy, creative direction