Always-On
BuzzFeed / Geico
GEICO was instrumental in getting BuzzFeed's branded offering off the ground. Along with a handful of other partners, GEICO was an always on partnership that required dedicated creative resources.
This was an early challenge for a new media company, as it forced us to act as an agency without being on an agency retainer. Despite this, we were able to have dedicated creatives on point with the creative support necessary to create great stuff, with GEICO renewing the partnership each year.
Role: Partnership planning, production, ideation